r/ga - WINNING THE NEXT WAVE OF SPORT FANS
The sports fandom landscape is more accessible than ever.
Sports marketing was built on the loyalty of avid fans. Those fans inherited team loyalties from their family, engaged with action on the field and showed their commitment at tailgates, on the bleachers and shouting at the screen during live games. And brands celebrated and served those traditions of avid fandom.
Meet fans at the intersection of sports, culture and technology.
What happens when two-thirds of sports viewing moments are not avid, linear sit-downs in front of a big game? Or when half of Formula 1 fans enter the sport through a documentary?
Or when Taylor Swift can change the profile of a team with one date night?
And what could happen if sports marketers took these newly minted, culturally driven fans seriously as an audience and a fan base?
